Pudong Expo Area, covering some ground of 25 square kilometers, is located at the core waterfront area in Shanghai. It is adjacent to Lujiazui area and faces Xuhui Riverside across Huangpu river. It is designed to become a world-level Central Activity Zone with priority on developing headquarters economy, innovation-oriented service economy and cultural industry, and a livable urban area featuring city and industry integration.
The Expo Area Development and Management Administration, an attached organization of Pudong New Area government, is in charge of economic administration, comprehensive law enforcement, and administrative approval. It consists of investment promotion office, development study office, comprehensive coordination office, administrative approval office, culture development office, and administration office.
According to the 13th Five-Year Plan (2016-20) of Pudong New Area, the Expo Area will develop in line with the "One zone, Three belt, Five functions" layout. "One zone" refers to the "world-level Central Activity Zone" and "Three belt" are riverside modern service industry cluster belt centering on headquarters economy, innovative economy, emerging finance, and official service; high-end cultural industry development belt featuring culture creativity, performance, tourism, media, fashion, leisure and entertainment; and waterfront urban life belt where people can take recreational sports and live a leisure, healthy and open life along the beautiful riverside. The area strives to develop in five major aspects – headquarters business, emerging finance, culture conference and exhibition, travel and leisure, and ecological and livable environment.
Circling by Yanggao South road, Shangzhong road tunnel, Huangpu River and Nanpu Bridge, the Expo area covers a vast land of 25.04 square kilometers, which consists of Pudong land parcel (3.93 square kilometres), Yaohua land parcel (1.8 square kilometres), Foreshore land parcel (2.83 square kilometres), as well as Nanmatou road, Zhoujiadu road, Shanggang New Village and Dongming road.
In 2014, 5.4 square kilometres land of Expo Area was included in Zhangjiang National Innovation Demonstration Zone. In 2015, China (Shanghai) Pilot Free Trade Zone enlarged and took the Pudong, Yaohua and Foreshore land parcels into its coverage.